Posts Tagged ‘in-game advertising’

Launching our premium in-game campaign with Procter & Gamble and Herbal Essences

December 18, 2008

In April we launched in-game advertising with Google and in July, we launched in-game transactions with Paypal. Today, we’re proud to announce the launch of a premium campaign with Procter & Gamble and Herbal Essences  inside our Geo Challenge game in the UK.

We’re big believers in a game play model where the core of the game play is free and players can choose to pay for enhanced game play or by engaging with ads in the game. In addition to our in-game video  ad model, we’ve today teamed up with Herbal Essences to provide an entirely new game mode in Geo Challenge, called ‘The Great Escape Edition’ – giving something fresh to our players and a fun way to communicate the new Herbal Essences range from Procter and Gamble.

We hope you’ll like it! Those of you in the UK can try  Geo Challenge ‘The Great Escape Edition’ by clicking here. Everyone else can check out the video above.

Let us know what you think – we’d love to hear your thoughts on the updated game.

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