Posts Tagged ‘advertising’

Launching our premium in-game campaign with Procter & Gamble and Herbal Essences

December 18, 2008

In April we launched in-game advertising with Google and in July, we launched in-game transactions with Paypal. Today, we’re proud to announce the launch of a premium campaign with Procter & Gamble and Herbal Essences  inside our Geo Challenge game in the UK.

We’re big believers in a game play model where the core of the game play is free and players can choose to pay for enhanced game play or by engaging with ads in the game. In addition to our in-game video  ad model, we’ve today teamed up with Herbal Essences to provide an entirely new game mode in Geo Challenge, called ‘The Great Escape Edition’ – giving something fresh to our players and a fun way to communicate the new Herbal Essences range from Procter and Gamble.

We hope you’ll like it! Those of you in the UK can try  Geo Challenge ‘The Great Escape Edition’ by clicking here. Everyone else can check out the video above.

Let us know what you think – we’d love to hear your thoughts on the updated game.

Kicking off in-game advertising in Who Has The Biggest Brain?

April 14, 2008

Who Has The Biggest Brain?

Just as Who Has The Biggest Brain? is approaching the two million installs mark on Facebook, you might have noticed our first steps into in-game advertising, courtesy of Google.

In the US that means short rich media (ie, video) ads, while in other parts of the world it means static images or text. The ads are placed at the end of the game, just before you start another session – an “interstitial” in industry speak. Why? We believe in giving players YouTube-like instant access to game play rather than forcing people to sit through an ad before they can play or having a set of distracting banners around the game. Rich media ads at the end of the game however provide a nice short break before the next intense gaming session to beat your friend’s score. Plus we think they’re pretty cool too!

These are early days – we’re still experimenting and considering different ways of allowing for sponsorship in social games which are both efficient for advertisers and enjoyable from an user-experience standpoint.

Let us know what your thoughts are! And now, back to the lab…


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