We’ve been delighted to watch the continuous growth of Pet Society – our social virtual world on Facebook and MySpace. Since launch 8 months ago it has grown steadily to become the biggest game on Facebook by daily active users. Around 3 million people play every day, and around 11 million played in the last month alone. Today we’re delighted to announce passing another milestone – 1,000,000 fans! And it’s the first game on Facebook to get there!
‘Love’ has always been an important success metric for us at Playfish. Our teams across our studios work hard to create games that our players love to play together as much as we love to create them. ‘Love’ is, of course, difficult to measure in numbers, but there is one metric on Facebook – fans. And today we’re proud that Pet Society has passed the 1 million fan milestone as the first game on the platform! That means that over 1 million players have found the ‘become a fan’ link in the game and chosen to register themselves as a fan of the game.
As ever, we’re hugely grateful to all our players and their support and help in our efforts to evolve the game and make it better. We appreciate that the game has a monthly population that’s bigger than Belgium if it was a country and around the size of Ohio if it was a state. So we’re working hard on adding features, items and new exciting things to do in the game!
Please keep the feedback and suggestions coming. We can’t always reply to every mail and forum post, but we do read them and value all the comments we get!