Archive for April, 2009

Cook up a storm with Restaurant City!

April 28, 2009

We’re really proud to announce that Pet Society is now the most used app and game on Facebook with nearly 3 million daily active users and we’ve been working hard around the clock to keep bringing new features and additions, but we’d also like to show you something else we’ve been working on.

Cooking’s great. First you get to choose which ingredients to use. No more eating around the pickles. Next you get to use fun things like blenders. And then you actually get to eat it! But then there’s washing up. And drying. And putting away in closets. Kind of takes the fun out of it, doesn’t it?

So why not make your friends do it for you with Restaurant City!


First we’re going to give you your very own restaurant. You can name it, decorate it, fit it with all the equipment you need, and customize every little detail right down to the chimney pot. Or chimney pots. Or just make it one big chimney pot. The only limit is your imagination. Next up, we’re going to add a pinch of friendly rivalry. How about say a street full of your friends’ restaurants, all vying for the same customers? In fact, why not take a walk and check out the competition? You might be able to pick up a neat trick or two. Add a liberal sprinkling of different dishes which you can put on your very own menu — each requiring a different set of ingredients which you’ll need to find and trade with your friends — and you’ve got a recipe for some delicious fun!

So now you’ve got the smartest, best equipped restaurant on the block, you’re going to need to find someone to cook for you. That’s where your friends can help you out. You can choose who works for you and what they have to do. And if you’re feeling generous you can even let them take a break once in a while.

You can even buy new clothes for your character, to make them as smart or ridiculous as you like. It’s worth it just to see the look on your friend’s face when your character turns up for work at their restaurant wearing a cheese shaped hat!


We hope you like the art style we’re using in Restaurant City. We chose to go with a cartoon style because it’s easier to get great results in Flash, and choosing to work in three dimensions make the possibilities for you to customize your avatar endless.

So what are you waiting for? Click here to play Restaurant City now! We think you’re going to love it! And last but not least, a big thank you to everyone who’s been testing the beta version of the game. We’re still not ready to move the game out of beta yet but we’re enormously grateful for all of your suggestions to help make the game absolutely perfect, so please keep them coming so we can make the game work exactly as you’d like!

Pet Society becomes the first game on Facebook to surpass 1,000,000 fans!

April 27, 2009

1 million pet society fans

We’ve been delighted to watch the continuous growth of Pet Society – our social virtual world on Facebook and MySpace. Since launch 8 months ago it has grown steadily to become the biggest game on Facebook by daily active users. Around 3 million people play every day, and around 11 million played in the last month alone. Today we’re delighted to announce passing another milestone – 1,000,000 fans! And it’s the first game on Facebook to get there!

‘Love’ has always been an important success metric for us at Playfish. Our teams across our studios work hard to create games that our players love to play together as much as we love to create them. ‘Love’ is, of course, difficult to measure in numbers, but there is one metric on Facebook – fans. And today we’re proud that Pet Society has passed the 1 million fan milestone as the first game on the platform! That means that over 1 million players have found the ‘become a fan’ link in the game and chosen to register themselves as a fan of the game.

As ever, we’re hugely grateful to all our players and their support and help in our efforts to evolve the game and make it better. We appreciate that the game has a monthly population that’s bigger than Belgium if it was a country and around the size of Ohio if it was a state. So we’re working hard on adding features, items and new exciting things to do in the game!

Please keep the feedback and suggestions coming. We can’t always reply to every mail and forum post, but we do read them and value all the comments we get!

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