Archive for December, 2008

Launching our premium in-game campaign with Procter & Gamble and Herbal Essences

December 18, 2008

In April we launched in-game advertising with Google and in July, we launched in-game transactions with Paypal. Today, we’re proud to announce the launch of a premium campaign with Procter & Gamble and Herbal Essences  inside our Geo Challenge game in the UK.

We’re big believers in a game play model where the core of the game play is free and players can choose to pay for enhanced game play or by engaging with ads in the game. In addition to our in-game video  ad model, we’ve today teamed up with Herbal Essences to provide an entirely new game mode in Geo Challenge, called ‘The Great Escape Edition’ – giving something fresh to our players and a fun way to communicate the new Herbal Essences range from Procter and Gamble.

We hope you’ll like it! Those of you in the UK can try  Geo Challenge ‘The Great Escape Edition’ by clicking here. Everyone else can check out the video above.

Let us know what you think – we’d love to hear your thoughts on the updated game.

Thanks for the support in 2008!

December 17, 2008

bloggers choice award peoples choice award

What a way to end a great year! Thank you all for taking the time to vote for us in the 2nd Annual Mashable Open Web Awards.

It was great to be nominated in the Online Games category, but to go on and win both the Blogger’s Choice Award and the People’s Choice Award was a huge deal for us, especially against such strong competition.

Thank you again for all your support, not just during the awards but over the whole year. We hope you’ve had as much fun playing our games as we’ve had making them! We can’t wait to show you what we’ve got planned next!

And the winners are…

December 3, 2008

And now for the moment you’ve all been waiting for – the winning entries to our Greetings Card competition in Pet Society!

Pet Society players were asked to create greetings cards and then vote for their favourites, with the highest rated cards being made available in the game to all. What we didn’t expect was for well over 30,000 entries to appear in our inbox – but that’s exactly what happened! We were stunned by the quality of the entries into the competition and were once again in awe of the creative skills on show. So without further ado, here are the five winning cards as voted by you!

All five winners will receive 10,000 in game coins and a real Pet Society figurine, so a round of applause please for the following:

In 5th place… (Well done Ronny!)

In 4th place… (Well done Celia!)

In 3rd place… (Well done Nikolas!)

In 2nd place… (Well done Jenia!)

In 1st place… (Congratulations Valentina!)

Congratulations to all the winners!

The Holiday Season has Started in Pet Society!

December 2, 2008

Happy Holidays From Pet Society!

With the Holiday Season well under way, we thought we’d fill you in on how we’re celebrating the festivities Pet Society style.

‘Tis the season to play Pet Society it seems, with over five million players already on Facebook and well over a million people playing every day.  To celebrate, we kicked off the season by stacking the shops high with all the turkey and pumpkin pie your pets could eat. And boy can they eat! Your pets managed to chomp their way through five million pumpkin pies during Thanksgiving alone!

Mmm, pumpkin pie!

But let’s hope they’ve saved some appetite for December because there’s going to be all kinds of seasonal treats in store. We thought it was high time we started decorating our homes with festive cheer, so we’ve started you off with a range of trees on sale which can be decorated with a seemingly endless number of baubles, candles, stars and tinsel. Maybe now’s the time to get that fireplace you’ve been sizing up for your living room to give it that homely feeling that makes the Holiday Season feel so special!

Be sure to check back soon for all kinds of festive clothes, decorations, furniture and food and even a special little something from the Mayor of Pet Society on the 25th December. We’ve also got one or two surprises lined up before the year’s up and all kinds of exciting new features which we’ll be unveiling in the new year, so stay tuned.


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