Archive for January, 2008

100,000 friends are getting smarter

January 29, 2008
100k installs

In the first 25 days post-launch, 50,000 of you installed Who Has The Biggest Brain? It only took another 14 days to pass the 100,000 installs mark. Today, we also passed another milestone: 100,000 game plays a day. To put this in perspective, that’s almost 300 man days of brain training happening every day. In addition, we have also been ranked 19th most active app in the Facebook directory, just below Scrabulous (17th most active). We try to adopt an ethical distribution strategy (eg no forced invite, no spam) and your enthusiastic feedback is really encouraging. Let’s see how long it will take to reach 200,000 installs. Leave your guess in the comments and stay tuned for some fun new features coming your way real soon. Happy brain training!

Playfish sets base beyond the Arctic Circle

January 23, 2008

Tromsø , Norway. A city dating back to the 13th century, home of the world’s northernmost university (and brewery), Tromsø is one of the best places on the planet to observe Aurora Borealis (northern lights). And now it is also the proud home of Playfish’s latest studio. As you would from nearby Santa, expect good things (especially social games) to come your way from Playfish Arctic. And should you be around, don’t hesitate to drop by! Especially if you are a talented developer or graphic artist. Playfish Arctic is about 350km inside the artic circle, you can’t miss us.

Tromso view

The advantages of social networks as a games platform…

January 16, 2008

A lot has been written lately on blogs regarding games on facebook – see the posts by Matt Mihaly and Brian Green in particular – and about the next big thing for games – see Raph Koster‘s excellent GDC Prime presentation. So I thought I’d add our thoughts on the benefits of social networks as a games platform into the mix.

What really excites us at Playfish about creating games in the context of social networks is that from a game design perspective you have access to so much game play data and immediate feedback on design tweaks. You can instantly monitor how a newly developed feature is used and if it contributes toward game play and distribution. We can interact with our players and ask them questions or react to their thoughts. We’ve been able fix things players have been concerned about and recently even solicited feedback on a feature idea – something you can only dream of on most other games platforms. (more…)

25 days and 300,000 game plays later…

January 15, 2008

play gameToday marks 25 days after the launch of Who Has The Biggest Brain? on Facebook. Thank you to everyone who has played, invited their friends and provided so much useful feedback. Keep it going!

So far the response has been pretty encouraging given that Who Has The Biggest Brain? doesn’t have its full set of social features in yet. We’ve just passed 50,000 installs, 300,000 games played and seem to be hovering at a steady growth rate in users of 5-10% per day. We are updating the game with a few more social features and fixes based on usage data and feedback in the next few weeks, but our focus now is working on titles for our upcoming main launch as well as building our global organisation as quickly as we can. More on this shortly.

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